"To finish, Yahoo will be pushing for keyword insertion in copy — I knew this was coming before I read the e-mail, though. The last 10 times I contacted my rep about poor performance for a particular category, he suggested I use this tool. In those instances, I actually did follow his recommendations, and the results were, hmmm… let’s call them indecisive."
Clicks that count
"Depending on whom you ask, click fraud is either an unsolvable quagmire threatening the online ad industry or, as Google Chief Executive Eric Schmidt said last year, 'immaterial.'"
Microsoft fires volley at Google in ad battle
"Microsoft is in talks to buy a minority stake in the popular social-networking Web site Facebook Inc., a sign of a new urgency by the software giant to jump-start its online business at a time when Google is widening its lead in the fast-growing Internet-advertising business."
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